When we launched Loamlife Media, our initial branding was something we were proud of. It captured the excitement of starting something new, but it came before we truly knew who we were. Over the past year, we've been on a journey—discovering our identity, honing our craft, and finding our voice.
Now, Loamlife Media has grown into something with a personality that feels authentic, true to our values, and reflective of the work we create. This rebrand is about showing you, our audience, that we’ve embraced who we are and where we’re headed.
What’s Changed?
Our rebrand reflects a consistent and intentional message—one that mirrors the nature of what we do: creating bold, dynamic, and authentic content for the outdoor and action sports community.
The Colours Behind the Story:
#123524 Phthalo Green Represents the deep connection to nature and the outdoors. It’s bold, grounded, and carries the strength and resilience that we see in our clients and their stories.
#FFF8E7 Cosmic Latte A soft, neutral tone that symbolises openness and clarity—qualities we bring to every project. It serves as a clean backdrop, letting the energy of the other colors shine.
#990099 Quinacridone Violet A vibrant accent that injects creativity and energy into our visuals, reflecting the excitement and passion we have for the work we do.
Together, these colours are more than just a palette—they tell the story of Loamlife Media.
Why Rebrand?
This is about more than a fresh coat of paint. It's about ensuring that everything we put out into the world feels aligned—whether it’s a new video project, a post on social media, or a conversation with a client. This rebrand is our promise to stay true to who we are while delivering the creativity, authenticity, and professionalism that you’ve come to expect from us.
What’s Next?
As we continue to grow, this rebrand sets the tone for what’s ahead. We’ll keep telling powerful stories, capturing breathtaking moments, and helping brands and athletes bring their visions to life.
Thank you for being part of this journey so far. We can’t wait to keep pushing boundaries with you.
What do you think? Let us know in the comments—we’d love to hear your thoughts!
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